Bedrijf
Anyone
Rol
Designer
Wanneer
2023 - 6 months
Vaardigheden
Ideation
Research
User testing
Visual design
Prototyping
Design system
The new way of home ownership! As one of the early hires in a small design team at Anyone, I played a key role in bringing the idea to life during the conceptual phase. Following this I created the design system and UI design.
Challenge
Due to continuously rising house prices, homeownership is becoming increasingly unattainable for most people. The traditional way of owning a home is with a bank mortgage. Where the bank decides the interest rate and you’ll always pay a 100%. The new way of home-ownership let’s you choose the ownership.
Solution
This new online platform enables people to have a mortgage for lower monthly cost. The complete home buying and selling process is created within a single digital experience.
Validating the concept
In a team of three designers we began defining the concept with sketching low-fidelity wireframes to map out the buying and selling process, which we then validated with actual buyers and sellers.
"I find it scary, even though I invest in my home, there is always someone or something who still has something to say about it."
Due to the significant nature of the transaction, people seek advice in-person from a trustworthy expert. So realtors offer immense value, providing insider information about the local housing market and acting as personal advisors to buyers and sellers.
New concept
Explaining the new concept of getting a lower mortgage required extensive iteration of user journeys and wireframes. Once core flows were established, I translated the brand identity into UI design, delivering design principles, a design system, and visual language that aligned with brand values.
Searching for houses
House detail
Making an offer
Selling your house
Impact
Extensive research on buyers, sellers, and realtors: In-depth insights to tailor our platform perfectly to all user groups.
Defined the concept, user flows, and personas: Strategically designed to ensure a seamless and intuitive experience.
Crafted a cohesive design system: A visual language that captures and communicates our brand values brilliantly.
Thanks for reading :)