Company
BCG
Role
Designer
When
2023 - 6 months
Skills
Ideation
Research
Information architecture
Interaction design
Prototyping
As a key member of the design team at Vicine, I helped create a cutting-edge platform for one of the world's largest consultancy firms, BCG.com.
Problem
The existing BCG.com platform did not reflect the prestigious reputation that BCG has built over the years. BCG aimed to become the leading digital destination for customers, prospects, talent, and media to discover the latest industry trends.
Process
Collaborating with six designers, we delved into previous research to summarize the needs of prospects and clients into personas. Key learnings from this research included:
Key learnings:
Prospects want to understand BCG’s key differentiators and seek validation of BCG as a leader in the industry.
Clients desire a future-forward partner who is trusted, credible, and capable of evolving with new challenges. They also want to find relevant material for scope expansion to build a strong case for BCG.
We iterated extensively on user journeys and wireframes. Given that innovation is a core brand value for BCG, I led an ideation phase where we generated ideas to address user needs and solve problems. The final design needed to be clean and innovative, reflecting BCG's brand ethos. The design speaks for itself.
Design
Impact
Delivered MVP in 2 months: Swift and efficient launch with essential features.
Redefined user personas and flows: Deep insights for a seamless user experience.
Completely redesigned platform: Cutting-edge and innovative transformation!
Thanks for reading :)